In virtual collaboration, it should not resolve conflicts only via e-mail
Introduction
After having the virtual collaboration with the morning class in the past three months, various experiences are gained. One of them, that I have never had before, is we just relied on using electronic communication to complete the project in the whole collaboration. In this journey, we were sharing ideas, negotiating and making decision and etc. thru e-mails. E-mail was the main tool to organize meetings and co-ordinations of the works in our collaboration. There are no time and location limitations (we can respond each other’s ideas and questions anytime and anywhere) for discussion of the work. Nevertheless, it should not resolve conflicts only via e-mails.
Our virtual teammates approached our team first and agreed to use e-mail as the tool for communication. The first thing we had to do it to comprise what the two ideas should be presented in the coming class in a week time. We flow two ideas (about fashion) and they had one (about flight app). We thought their idea of this kind of virtual service was already existed in the market and might not be innovative enough. However, they still insisted that their idea was attractive. Therefore, we had to provide many proofs to show them that their idea was not be feasible. During the discussion with various correspondences, finally in 3 days before the presentation of the ideas, we were advised that we were confused and misunderstood their idea. However, we finally comprised to use the two ideas about fashion due to the time limit.
After presenting the two ideas, it was found that improvements were required. Therefore, we suggested using one of the ideas as basis for improvement and adjustment. They responded with more suggestions. Since our team was still struggling and hesitating how to improve the idea, we had not get back until they sent us a reminder that decision had to be made. Our team finally had a face-to-face meeting and came up a new idea shortly. We proposed to our virtual team members the new idea which they also found it was feasible and accepted to send the idea for seeking comments from professor. The feedbacks were positive which we thought that we could start working on each of our group’s perspective. However, it seemed that our virtual teammates were still having questions on the agreed idea and suggesting the use of different community. As the time limit, we again had to spend time to convince them it’s better to follow the advices from professor in order to ensure we were in the right track. At last, they agreed to that but the whole journey took us more than 10 days for making the final decision.
Feelings
Initially, I felt pleased with our collaboration was going smoothly as our virtual teammates had quick responds to our e-mails. However, I was disappointed when they insisted their idea were good in which we found it was not something new. Also, I became tense as we had to spend time to discuss and convince them not to use it but the first presentation of the ideas was just in few days. After the long negotiation, I was frustrated as we were confused by their proposed idea.
After having the first presentation, I was lost as we had to make adjustments and improvements for the ideas where we did not know how to so. I fretted about this and stopped thinking of this for few days. After resting, it was good that a new idea came up with positive feedbacks. However, I felt frustrated again as our virtual teammates wanted to change the idea on using different community as we had to spend time on exhorting them. Finally, although they agreed to use our idea, I felt tired and found it was really difficult to resolve the conflicts and problems by e-mails as the unique way for communication.
Evaluation
At the beginning, I felt our collaboration was good because both of our
groups were highly responsive where the other groups kept complaining that
their virtual teammates were no responds. However, since e-mail communication
lacks the six tools (copresence, visibility, audibility, cotemporality,
simultaneity and sequentially) in face-to-face conversation (Friedman &
Currall, 2003), we had to spend more extra time to explain our perspectives by
e-mails, especially I was occupied by my full time job as well. Therefore, I
(and my teammates) felt disappointed and tense because of their insistence on
using an idea which had already existed in the market and pressure of time was
not allowed us to keep discussing what should be used. This also made me felt
frustrated as we finally found we were confused and misunderstood their idea after
having a long run of discussion due to the high “understanding costs” by
using e-mail communication as stated by Friedman & Currall
(2003).
Our conflict was still not resolved after presenting the two initial
ideas of the project which made me lost as we still had different point of
views and suggestions by after having few e-mail correspondences. Friedman & Currall (2003) point out that “using
e-mail to resolve conflicts carries a major risk: that disputes will escalate
to irresolvable levels”. Therefore, both groups rested the discussion for
trying to avoid the conflict for a
while. I thought that was then excellent because we resolved the conflict by selecting a better alternative idea. Finally,
it was also good that at least our virtual teammates comprised to our idea which the conflict was resolved. However, I felt exhausted because it took
much more time to make it by e-mails.
Analysis
In this collaboration, it
took a long journey for making a final decision which was because we only relied
on e-mails for communication. The situation was coming in the sequence of Sunshine, Fog, Lightening, Rain, Sunshine,
Lightening and Sunshine according to the Weather Model. At the first stage,
we had brainstormed and exchanged our ideas promptly. It came with Sunshine that the correspondences between two groups were going
well and smoothly. Hence, we believed
that e-mail would be a good communication tool for our collaboration.
However, after having the
long negotiation of the ideas to be used and presented, we were lost in the Fog. We did not understand that why our
virtual teammates insisted to use their idea which was already existed in the
market. Finally, it was found that we were confused and had misunderstood their
ideas which made the Lightening
happened. Since we had been “chatting” and discussing for a long while, time
was not allowed us to adjust and revise the concepts of their idea. Time was
wasted for having such a long discussion and struggling in the wrong track. And
we had to prepare the presentation materials in a short period of time as the
final decision was made in the last minute. It came as shock. Since by using e-mail for
communication, it leads to the “the lack of contextual clues (due to a lack
of contemporarily and sequentially) impose high “understanding costs on
participants in e-mails interactions” (Friedman & Currall, 2003).
After presenting the ideas,
it was going to have Rain. We needed
to make adjustments for our ideas. Yet, it seemed no conclusion had made after
having few correspondences as the suggestions from both group were still not attractive
and creative enough. The progress had not
been proceeding and had rested for few days. In this stage, we intended to avoid the conflict.
At last, our group thought
it should have a face-to-face discussion before replying to the virtual
teammates as it was realized that “escalation of disputes is more likely
during electronic communication than during face-to-face conversation”(Johnson
2002). We thought that it would be
better to give up the existing idea and brainstorming a different one. Therefore,
we selected a better alternative to
resolve the conflict. The new idea was decided by our group in an hour and was
sent to the virtual teammates immediately. The decision made shortly due to “in
face-to-face meetings, all members are “linked in all modalities with 0 time
lags” (Friedman & Currall, 2003). The Sunshine came again as both the virtual teammates and professor
found the idea was good and in the right track. Then we thought we could start
working on the final presentation and project in our own.
However, suddenly, our virtual teammates suggested changing the idea. It
brought us to the Lightening again
because we had to take time to make them understand it was better and safe to
follow professor’s advice due to the time constrained us to keep changing the
idea. At last, in order to arrive at
expedient solutions under time pressure, the conflict was resolved by
comprising from our virtual teammates.Conclusion
In retrospect, I would do several
things differently. I should have face-to-face or telephone discussion with my
teammates to conclude our point of views before replying to the other group’s
comments and suggestion. As “lengthy, one-directional communications,
which are more likely when conflicts are handled via e-mails (compared with
face-to-face and phone interactions), increase the likelihood conflict
escalation” (Friedman & Currall, 2003). This can shorten the length
of the e-mail correspondences. Moreover, every e-mail sent from one of us would
be treated as team decision and suggestion.
It could also reduce the time to wait for every member’s comments and
advices as Friedman & Currall (2003) point out that “timing is critical for
understanding and feedback”. Furthermore,
since English is not the first language for both of our group members, I should
use Chinese (our first language) for expressing and explaining the important
ideas in order to reduce the confusion made.
Sometimes, the
misunderstandings may be due to cultural differences (our virtual team mates
are from mainland China). The conflict escalated because only e-mail
communication was relied on. This made me understand the use of other communication
tools which can enable the group members to interact at the same time, such as
face-to-face (if allowed) or telephone conversations, which was important and
helpful when there was a time pressure to make decision. It could not only
shorten our responding time but also avoid misunderstandings as everything
would be clarified instantly which could reduce the “understanding costs” (Friedman
& Currall, 2003).
Action Plan
In future, if virtual
collaboration is required, I will ensure that do not only rely on using e-mail
only for communication, especially, for making important decision and
complicated issues. Before proceeding to work on the project, I will organize a
face-to-face (or videoconferencing) or telephone meeting. As Siebdrat
et al. (2009) point that “a project kick-off meeting, can be used to
bring everyone together in one location” which can help the team
members sharing their understandings of the task and beginning to identify with
the team. It will ensure the people in the team have the same comprehension of
the task and working in the right track. This would also help the members of
the team to understand each other’s cultural practices.
References:
Friedman,
R. A. & Currall, S. C. (2003). E-Mail Escalation: Dispute Exacerbating
Elements of Electronic Communication. MIT
Sloan Management Review, 56(11), 1325
– 1347.
Johnson, L. K.
(2002). Does E-Mail Escalate Conflict? MIT
Sloan Management Review, 44(1), 14 – 15.
Siebdrat,
F., Hoegl, M. & Ernst, H. (2009). How
to Manage Virtual Teams. MIT Sloan
Management Review, 52(4), 63 – 68.
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